The missed-call stats everyone quotes are fake. Here are the real ones.
Most missed-call numbers have no study behind them. Here is what to retire, and what holds up.
Explainers
One question, answered in depth with the best data available and every source labeled.
How fast should you call back a new lead?
The best evidence says reply within the hour. The five-minute rule rests on weak vendor data.
What is a good booking rate for inbound calls?
ServiceTitan data puts typical near 42%, with wide gaps by shop size and a drop after 6 p.m.